What is the most common error business websites make?
You won’t have to search long to find examples of it. This error is the single biggest reason why businesses “discover” that the web won’t work for their type of organization. The most common fatal error is concentration on MY company, MY products, MY features. In any marketing and promotion program, the focus should be on what the potential customer wants. The message should address the benefits the customer will get from your product or service, the good feelings they will receive, the advantages that are unique to your offering. But web advertising, with its sense of immediacy and intimacy, makes this focus an imperative. On the web, a site with an I problem will bore readers, and boring sites don’t hold web surfers for long. They’ll simply click on to some more interesting site, a site that caters to them instead of its own authors. Make sure your site is heavy on the advantage and benefit of every feature you present. Stay user focused and your site will prove that web advertising
