What is the most accurate way to determine referrals?
A. You can use your Web site’s log files to “track” visitors and sales at the end of every month. Log files contain information about each visitor to your site. For each page view, the log records the time, previous URL, and IP number (a number that identifies the visitor.) Most web hosts allow you to download the log files for your site. Find the visitors we sent by searching the log with your word processor’s “find” tool for “autographedbyauthor” (and “greatbirthdaygiftideas” if your title is listed in the Great Gifts Catalog.) Compare the IP numbers of the visitors we referred with the IP numbers from your sales. IP numbers are also saved by shopping carts, on-line forms and e-mailers. If the IP number match, we referred the buyer. You may be able to guess an order came from us if your log file shows one of our referrals went to your order page and you received an order shortly afterwards. You may want to change your order page slightly to include a “submit” button. Pressing that wi
