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What is the Mills Advisory Panel (MAP) ?

April 26, 2017advisory map mills panel

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What is the Mills Advisory Panel (MAP) ?

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The MAP is an online group of consumers age 18 and over who are willing to share their opinions about food and food products. After joining, panelists complete online surveys, providing feedback to influence the look, taste, and experience of General Mills and Small Planet Foods products. The MAP exists strictly to conduct market research, the gathering of opinions and feedback, for input into the design of General Mills and Small Planet Foods products. The feedback of panel members is reported only in the aggregate. Individual identities will never be shared.