What is the “Michigan Approach” and how is it related to Creative Class Theory?
• Michigan is in the process of adopting a new economic development concept to offer Michigan communities an additional approach to create new economic activity. The Michigan Approach comes from two places. The first are those concepts set out in Richard Florida’s book “Rise of the Creative Class”. The second incorporates the additional findings from the Cool Cities Survey and other research that identifies Michigan’s unique characteristics related to the concept. The result is Michigan’s Approach called that uses both job creation and quality of life to “Create Cool Cities in Michigan”.
