What is the Meth Health Education Campaign?
The Partnership for a Drug-Free America, in conjunction with the American Academy of Pediatrics and CHPA, has developed media campaign template aimed at reducing substance abuse among adolescents by speaking about health consequences to both teens and parents. The pilot campaign was launched in St. Louis, Missouri, and Phoenix, Arizona, in June 2003. The program’s goal is to help reduce meth and club drug use among youth by encouraging anti-drug attitudes and increasing parent-youth dialogue. The campaign combines public service advertising and print education messages with a public relations effort that involves specially-trained local pediatricians reaching out to parents and teens in the St. Louis and Phoenix areas. Research results from the two-year pilot program show a significant impact on parents’ and teens’ attitudes about methamphetamine as a health risk. CHPA expanded this program in Tennessee where doctors across the state received media training on the effective ways to com
