What is the Media Campaign Resource Center (MCRC)?
The MCRC is a clearinghouse funded by the U.S. Centers for Disease Control and Prevention’s Office on Smoking and Health. The MCRC licenses and maintains an inventory of existing tobacco control advertisements developed by a number of U.S. states, organizations, and federal agencies. (Note: The words “advertisements” and “ads” will be used interchangeably in this document to refer to all media types. The words “commercials” and “spots” will be used interchangeably in this document to refer to ads for television or radio.) By providing access to existing advertising materials, the Resource Center allows states, organizations, and government agencies to save the time and high cost of producing new ads.
