What is the meaning of the name Touchstone Energy?
A ‘touchstone’ is a measure of quality and value. Touchstone Energy was selected as the most effective name for communicating the unique characteristics that convey the special nature of cooperatives. These include: strength and responsiveness through a local presence; a genuine commitment to the communities they serve; a human relationship orientation; innovation and state-of-the-art technology, and high-quality service with a true focus on customers. 7. Why the name “Touchstone Energy”? Touchstone Energy was one of several names considered. Names were tested in focus groups of co-op members across the country. Based on the research results, it was selected as the most effective name for communicating our brand identity. In ancient times, a touchstone was used to test for the purity of gold. Today, it is a standard or a measure by which all others may be compared. Touchstone Energy Cooperatives will provide customer service that will set industry standards. 8. Why is Touchstone Energy
