What is the meaning behind CARE’s logo?
CARE’s brand mark – the community of hands – symbolises our humanism, and evokes the concepts of self expression and industriousness. The circular shape suggests the holistic and collaborative nature of CARE’s work and our global scope, as well as unity and diversity. The earth-toned colour palette conveys warmth, optimism and a grounded sensibility, combining to illustrate the spirit of working together, and the power of what is possible when people unite around a common goal.
