What is the marketing plan for ensuring strong attendance at these events?
The Stitches Roadshows will be supported by an aggressive advertising and marketing program which includes over 100,000 promotions, advertisements in Stitches magazine (reaching more than 21,000 professionals), mailings to thousands of decorators in the regions, emails and faxes, individual calls to area decorators and more. This is in addition to the over one million promotions that are sent for the Advantages Roadshow — that have made the Advantages Roadshow the best-attended traveling show in the industry.