What is the main purpose of the laser?
Answer The main purpose of the laser is to be able to offer what no hand can do. The markets in Canada and United States, and any other developed country, are small-medium run, custom work, quick turnover. You have to offer all these three elements in order to be able to be competitive. The next thing you have to do is to differentiate yourself from the rest of the crap. In America, there are 17000-18000 embroidery businesses, 22000-23000 screen printers and the market is saturated. The vast majority, more than 70%, is a home-based market. So, it is people with smaller machines, 1-head, 2-head, 4-head, 6-head capacity, often times, home based in a garage shop, or whatever, with very low overheads. Therefore, price of embroidery has dropped dramatically. And unfortunately, when there is more competition the price automatically goes more down. In the case of North America, it wrecked the margins totally, and very few, in relative terms, of those businesses are very healthy businesses. An
