What is the LOTRO Store?
The LOTRO Store is a new feature introduced with LOTRO Free-to-Play. It is seamlessly integrated into the game and can be accessed at any time directly from the game interface. The Store offers a wide selection of consumables like health potions and other convenience items such as additional storage slots, concierge services such as extra character slots or premium classes, cosmetic items such as clothing and emotes, and premium content such as expansions to the game. The LOTRO Store has more than 2,500 items! These items can be obtained in exchange for Turbine Points, which can be purchased in the Store or earned through gameplay.