What is the Long Tail of Search?
(Page 4 of 4 ) So how do you reach that long tail and make it wag right for your business? There are a couple of easy things to keep in mind. First, if you’re doing sponsored links, go with broad matching on both Google and Yahoo, since that will automatically tap into both the broad and the specific queries. If you’re doing organic SEO (and who isn’t?), make sure that you have lots of good, quality content that naturally pops up when long tail queries are made. Let’s go back to the example of those boots. If you have a website and you sell that kind of boot, how will someone searching for it know? You need to have a good description of your products on your site. This way, when the spiders come by for indexing, and someone puts in those terms, your site will show up in the SERPs as highly relevant. And that’s how people make money off the long tail. This isn’t the only way the long tail is used; not by a long shot! A little less than a year ago, Matt Bailey wrote an article that speci
