What is the lifetime value of a Casino customer?
The lifetime value of a Casino customer varies based on many factors. If you ask Gary Loveman, the CEO of Harrah’s, he will tell you that the acquisition and retention of “customers for life” is critical to your success. And he should know. Loveman has turned the first first nationwide loyalty card program in the gaming industry into a growth engine and locked in record numbers of return customers through precision-target marketing. The result: Harrah’s earnings growth since 1999 has far exceeded that of its rivals Caesars, Mandalay Resort Group and MGM Mirage. RMS understands the concept of lifetime value of a customer. We have been working with clients for more than 30 years, helping them acquire and retain high value customers through integrated programs that incorporate incentive merchandise to create action and participation. We can develop a custom program to best meet your Gaming or Casino service needs inclusive of the following key strategic elements: • Program Management • Fu
