What is the leading and industry standard Search Engine Optimization (SEO) tool/ software?
There are no industry standard SEO tools. Most people use several techniques and sometimes software programs that speed up the process, but there is no one program. A lot of programs will make the claim that it’s all in one, but it doesn’t work that way. There are many variables when it comes to search engine optimization. First you have to understand your need for keywords related to your site’s topic and from there you have to optimize the site with title tags, keywords, metatags, h1 tags, h2 tags, etc… Then you have to do off page optimization by getting back links. There is a lot more to it than just clicking on a program although there are several programs that can help you out.