What is the key to producing a successful corporate history?
Most histories require several months, if not a year, to complete. If you have been assigned the task of producing a corporate history but know nothing about writing or designing one, it is essential to put together a strong team, both internally and externally, that will oversee the history project from start to finish. Internally, team members should have specific expertise, either about your company’s history so they can help with research, or about the world of publishing, which includes graphics, printing and writing. If you plan to sell your history, you should also have someone with a background in marketing. Externally, the writer, graphic designer and printer are essential in getting your book to print. At the beginning, the writer will create an editorial schedule based on the project’s intensity and time line. The graphic designer will be simultaneously designing sample layouts for you to approve. And the printer will provide detailed information about paper stocks, color pr
