What is the key to more effective marketing to baby boomers and seniors?
More than thirty years ago Maslow said in Toward a Psychology of Being that highly matured people reflect “polarities and oppositions” in their behavior; strive to simplify their lives; experience changes in values; become more autonomous, and avoid extremes. Identity is the biggest single factor in customer behavior. These observations are customer centric taglines. Nothing has had more influence on how marketing is done than those values. Because these values play well in the New Customer Majority, there is a growing generation gap between marketers and the marketplace majority.
