WHAT IS THE INITIAL TERM OF USE FOR A BROADCAST AND/OR CABLE COMMERCIAL THAT MOVES OVER TO THE INTERNET OR NEW MEDIA?
The initial term of use for move over from broadcast and/or cable to Internet or new media is one year, for not less than 300 percent of the applicable session fee. For an extension term, the producer may use the commercial for the remainder, if any, of the maximum period of use, for not less than an additional 300 percent of the applicable session.
Related Questions
- IF A COMMERCIAL IS MADE FOR INITIAL USE ON BROADCAST AND/OR CABLE AND IS SUBSEQUENTLY MOVED OVER TO INTERNET OR NEW MEDIA, DOES EXCLUSIVITY STILL APPLY?
- If a commercial is made for broadcast and/or cable and is moved over to Internet or New Media, does exclusivity still apply?
- What if a producer wishes to use, on broadcast or cable, a commercial originally made for New Media or Internet use?
