What is the Indian coffee industry scenario like this year?
The total production, which we had estimated earlier at around 3.06 lakh tonnes, has been revised downwards to around 2.62 lakh tonnes. Of this, around 1.8 lakh tonnes will be exported. The rest will be consumed in the domestic market. This decreased production is due to the damage done to crops because of heavy rains in coffee growing areas like Coorg. Also, global warming is leading to a deleterious effect on our coffee production. It is lower by at least 10% because of the constantly fluctuating weather patterns… We need to address this challenge globally and this will be one of the important themes of the third India International Coffee Festival that we will be hosting from 7 October. What are the key export markets for Indian coffee? Italy absorbs about 25% of our exports and is our largest market. Russia is about 10-11%, Germany about 8%, Belgium and Spain about 5-6% each and the rest (is exported) to various other parts of the world. What about the domestic market? This is on