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What is the importance of the WiseGuys MatchBack Response Analysis feature?

April 26, 2017analysis feature importance Response wiseguys

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What is the importance of the WiseGuys MatchBack Response Analysis feature?

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: Response Analysis – the ability to precisely measure promotional campaign effectiveness – is the single largest unmet need for marketers. WiseGuys tracks all outgoing mailings (including batch email), and then does a “matchback” of orders against mailing records, to calculate response.