What is the importance of a company logo?
Your company logo symbolizes your image, your philosophy and your product. Major corporations spend millions of dollars developing a good logo that will suit everything from business cards to trucks. Fortunately, it does not have to take millions to make your logo simple but memorable.Market AwarenessThe more memorable your company logo is, the more the market will be aware of you. Using a good logo consistently in everything the public sees becomes a memory tool associated with you. Every time it is seen and remembered, you build market awareness. When you have high awareness in the marketplace, you can increase market share.Symbolic MeaningNike uses a simple “swoosh” to represent action and speed. Your company logo should represent your philosophy and purpose, and tie in to your product. Online sites offer generic logos. Browsing them could you give ideas for the right symbol.Professional ImageIf your logo is professional and sophisticated, it tells the public that your company is to
