What is the image that you want conveyed to guest about Loews Hotels?
JT: Essentially, Loews is a collection of one-of-kind hotels. We are a fairly small player in the industry with respects to the number of overall properties. We have a total of 20. But what ties these properties together is also what makes each distinct. At Loews, we do not believe in a cookie cutter approach to our hotels. Instead, we strive to provide our guest with a quality experience in an hotel environment uniquely designed to reflect the local ambiance. Whether it is our Loews Miami Beach Hotel, which three years ago was the first new hotel in South Beach, or our three hotels on the grounds of Universal Studios theme park, or our House of Blues hotel in Chicago, we want our guest to have an experience that is unmatched by other chains. This means that you will never find Loews building a 3-star hotel in a central business district or a 3-star airport hotel. We would rather be small, and offer a truly unique hotel product, rather than build hotels for the sake of adding to our po