What is the image of Manchester Business School in Asia?
There are two key points. Firstly, the name of Manchester is synonymous with successful sporting teams. It was the first industrial city in the world and is a regional capital of Europe. It has an incredible reputation as a city, particularly among the business engineering sector. Secondly, we are known as one of the leading business schools in the world and our programs are known for being truly international, flexible and of the highest quality (we are accredited by AMBA, AACSB & EQUIS, all three of the major bodies). This is very topical and relevant because executives need local and global perspectives. That’s exactly what we offer, and that’s why I would say our image is one of an industry leader How do you market the school in various Asian countries? Online or in magazines? We advertise in leading print, online media and professional journals across the region and contribute editorially whenever an opportunity arises for our visiting professors to add comment and insight. Many w
