What is the image of English roses among Japanese consumers?
According to some of the ladies that follow our lectures, it’s one of Hugh Grant or Colin Firth wearing just a pair of shorts out in a green garden, knee deep in soil, using words like “blast” and “whoops-y-daisy” as they are planting roses. However, I think the average image is probably a little more romantic, as the whole cottage garden style is one we very much promote and favor. The image of lazy afternoons in a quiet secluded green lawned garden, with buzzing of the bees in colorful flower beds and twittering song of birds is the quintessential view of an English garden. Here in Japan, we love doing all we can to try and convey this passion for plants and the relaxation that a garden brings. We fully understand that space is a premium in Japan, so we instead encourage people in other ways. We love for people to grow roses on patios or balconies in whatever space the have. Doing this allows one to use their unique fragrance, flower shape and beauty in bouquets, for example, which e
