What is the “ideal” NCSA message?
Whereby the ideal candidate is a statewide organization, the ideal message is one of importance to a vast majority of people within the state. Those who find NCSA campaigns to be most successful are those who have a distinct branding message, have a cause or issue that is important to the state as a whole and who has an “issue” with a long window of time. I.e. a 20-week campaign is more measurable and more easily spread than a 6-week campaign.
