What is the ideal mix of quality, customer service and price that will drive loyalty and market share?
We have conducted numerous studies to address the complex relationships among price, quality and service and how consumers perceive their comparative importance. Pricing is explored qualitatively and quantitatively in terms of the role of everyday low prices, good sales or specials and featured prices for frequent shoppers and the level of difference needed to be noticeable. Indicators of quality are identified for specific departments or product lines. Services from timesaving drive-up windows to in-store complimentary services are evaluated and test marketed. This testing matrix is then applied to different audience segments to reveal the most promising mix of price and service for each audience segment. Back to questions What kinds of customer loyalty programs can I use to compete more effectively? Using a combination of focus groups and conjoint analysis, Shugoll Research has helped clients identify the types of recognition and rewards that are valued most. The studies also provide
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- What is the ideal mix of quality, customer service and price that will drive loyalty and market share?
