What is the idea behind PanelVA?
The primary purpose of PanelVA is to develop panel members to better understand the trends and patterns affecting the mobile users like you. In other words, to provide cutting edge market research of consumer behaviour using the mobile phone as a platform. Just as television uses ratings to determine which programs are the highest rated and most watched, PanelVA uses the knowledge of its members’ mobile usage / web browsing habits to determine the popularity and importance of various applications on the phone as well as mobile web sites. Companies typically use this market research to make informed decisions regarding their mobile marketing strategies.
