What is the HSR Program?
The unique feature of the HSR Program is its incorporation of a direct sales approach to targeted physicians, using proven and accepted hospital/physician sales methods to optimize hospital occupancy. This is achieved through direct sales calls in the physicians’ offices. Increased admissons are generated by encouraging a new or stronger physician preference for your hospital and its services. Traditionally meeting with physicians and promoting good relationships with them has been a function of the hospital administrator. The HSR Program is both a refinement and an extension of this activity.
