What is the history of New Zealand New Thinking?
a.Marketing never stands still and so the current positioning for New Zealand is designed to build on the excellent work undertaken by Tourism New Zealand as part of their 100% pure campaign and add to the clean green image a message that tells the world that we are also creative, innovative and technologically advanced – a New Thinking nation. The current positioning helps to support our broader economic development goals and to broaden our image to give business people and investors a fuller story on why they should be doing business with New Zealand.
