What is the growth in India compared to other geographies?
Generally, the reported growth in the VAS market in India is somewhere between 5-10% compared to 15-20% in other geographies like of the US and UK. One of the challenges in the VAS sector is pricing. Upgrade are not high because of lack proper integration. Seamless integration will help VAS to grow considerably. Full integration is the key to growth of the VAS sector. Today the telecom channel community is looking at increasing their chances of profitability. Can VAS deliver this to them? The challenge in offering data services is pricing. Keeping this in consideration, we have tried to keep the pricing as nominal as possible. Are you targeting the channel community (LFRs and MBOs) to push some of your VAS initiatives in the country? For VAS services, it does not matter which channel you come from. Reaching out to the end consumers is the most important part. At Virgin Mobile, we believe in understanding the needs of the youth and keep our pricing accordingly. Virgin Mobile has tried t
