What is the greatest obstacle to growth for women entrepreneurs?
What is the greatest opportunity? There are still a fair number of people who treat women as if they have lesser intelligence or ability than their male counterparts. As a microcosm of the business world, Business North Carolina just selected its legal elite for 2004. This list of 45 lawyers in the business law category and 46 in the corporate counsel category includes only one female in each category. On the other hand, there are many professionals and executives who prefer to deal with women, believing that they pay more attention to details and are actually more driven. Often because of the need to juggle family and business they are more skilled in getting things done in a timely manner. What advice would you give to women entrepreneurs? Too often I see the female founders of companies turning over the corporate, contract and financial work to males. These women appear afraid to handle these parts of the business. I would tell them that they can handle these components of the busin
I really do not see any big obstacles to my growth as a woman entrepreneur. I believe there are situations where it is more difficult to achieve a specific business objective as a woman. There are also times when the opposite is true. The secret is to know when gender is a help or a hindrance and adjust accordingly. Gender is just one of many variables in a situation. What is the greatest opportunity? The opportunity is to always act proactively. Surround yourself with a team of people who as a whole can achieve the given objective. Sometimes as a strong woman, you have the element of surprise on your side. What, above all, do you want readers to understand about SpecialtySoft? SpecialtySoft is single minded in its focus. Our goal is to provide a tool to the custom picture framing business that will simplify and automate their business processes. We are passionate about giving our customers a product that will directly contribute to their business success and quality of life. What mess
