What is the greatest impact Fab Over Fifty will have on women today?
It will please and reward them to be recognized as change agents, decision makers, style leaders, family women and contributors to their community. Inspiring Facts About the FOF Women • One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007 • Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. – Demographics by Mark Miller • Over the next decade,
