What is the Good Housekeeping Institute?
The Good Housekeeping Institute is the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 for the purpose of improving the lives of consumers and their families through education and product evaluation, the Good Housekeeping Institute continues in this key role today. The Institute has departments that specialize in engineering, chemistry, food, food appliances, nutrition, beauty products, home care and textiles. The Institute reviews all advertisements submitted to Good Housekeeping magazine and publishes only those that it finds acceptable. Those products are then eligible to earn the Good Housekeeping Seal. The Institute also leverages its expertise to prepare the Good Housekeeping Buyer’s Guides and Institute Reports that appear throughout the magazine. What are the requirements for earning the Good Housekeeping Seal? Only products that have been accepted for advertising in Good Housekeeping magazine and have undergone a thorough review by the Goo
