What is the goal/vision behind The Ultimate Green Store.com?
My goal is to educate without overwhelming my shopper, to bring shopping green to the mainstream and, in doing so, to make a difference. There is no question that if consumers change the way they shop, the benefits will be far-reaching from personal health to the sustainability of our eco-systems and the planet as a whole. Take making the switch to organic cotton as an example. Conventional cotton crops account for 25% of all the pesticide used on this planet. That’s a lot of toxic chemicals. I also hope that in bringing all these products together in one place, many of the myths about green products will be dispelled. There are so many misconceptions about eco-friendly products – that they don’t look good or smell good is just an example. There is the feeling out there by so many people that shopping green is a sacrifice. It’s just not the case. If one takes a look at all the products I sell, they are beautiful, quality, effective products that stand on their own – green or not. Final
