What is the global take on sports broadcast business?
Globally too sports broadcasting is not an immediate money-spinner. It’s an expensive business because rights cost are spiraling, heavy money is to be invested if top quality production values are to had and manpower also is costly. That’s why I said that being part of a big network helps. We can relax a bit and not have too stiff a target. However, that does not mean Zee Sports doesn’t have a business plan and annual targets. It has them all. Still, it’s also comforting to know that one is part of one of India’s biggest broadcast networks.
