What Is The General Concept About Strategic Planning And How Does It Differ From What It Really Is?
Strategic planning is a deceptively simple process that includes conducting an analysis of the current and future situations. In addition to that, strategic planning also talks about determining the direction of the organization. Not only that, but also it involves developing means to achieve the mission of the company. However in the realm of reality, strategic planning is a very complex process that requires a systematic approach in analysing the external environment and comparing it with the internal capabilities of the organization. The extreme uncertainty of circumstances requires careful forecasting of the future environment with anticipated changes. Along with the phenomenon of strategic planning, middle and short-range planning as well as implementation of the plan should also be remembered at every stage of the decision-making process. Besides planning and shaping decisions, control is also required to monitor the performances against the planned targets as well as feedback at
