What is the future of lighting in terms of commercial advertising applications?
Well it’s no longer just the company sign on the roof; it’s now the whole building that has become the basis as the advertising product. The most published pictures you see of famous buildings are at night time because they look outstanding. This is because of the architect’s knowledge of the lighting required and because of their application and involvement with those projects. Going forward, I feel these close-working relationships will continue to develop as more people recognise the benefits of lighting being applied in commercial advertising applications. Light as a concept on buildings and as a permanent artistic installation, is something I have been working to promote. One of the positive aspects of working with LED technology is that it allows you to create complex designs. LED technology is not so much about actual light sources, as it is about the software behind it. I think we will see a lot of new commercial applications where people as a guest or user, will be able to cha
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