What is the Future of Hip Hop Clothing?
There are mixed reviews when it comes to determining what the future of Hip Hop Clothing holds. There are those who say that these clothing companies are doomed and simply don’t have the staying power they need to survive. Retailers have criticized some brands as being arrogant, disorganized and overextended. They also feel that the prices are too high and can’t reach the broader markets. The problem is that many entrepreneurs want to go it alone. The urban market is so closely linked to rap music that the sale of clothing is really determined by the popularity of the music and the artist. So as long as the future of rap is good then the future of urban clothing will be good. There are those that believe that many of the hip hop clothing brands are in trouble because of their large debts and the slump in the economy. Kellwood that owns Baby Phat and the XOXO brands was nearly forced into bankruptcy. The company had a $140 million bond issue against them but were able to defer the bond
