What Is the Future of eCommerce?
What Is the Future of eCommerce? Rest assured, there is a bright future for eCommerce. Once the details of online commerce are worked out, it and the Internet in general could reshape the structure of the business world. The huge growth of virtual communities–people getting together in ad hoc interest groups online – promises to shift the balance of economic power from the manufacturer to the consumer. At least, that’s the view of John Hagel and Arthur Armstrong, a pair of analysts at McKinsey & Company, an international management consulting firm. These virtual communities are already making their presence felt. Investment site Motley Fool lets members exchange investment advice without the benefit of a stockbroker. ParentsPlace is a meeting ground for parents that gives smaller vendors an avenue to reach potential customers for products such as baby food and shampoo. Virtual communities erode the marketing and sales advantages of large companies. A small company with a better produc
