What is the future of custom clubfitting?
I have to agree with Tom Wishon when he was asked this question. In his words: “I think the next 5-7 yrs that are going to tell the tale for where custom clubfitting finds itself. As you know, the business model of the big golf club companies has always been to find the next technology, develop it into their standard made clubs, and market the heck out of that technology to convince golfers they will play better if they just buy the clubs that have this technology. In a year or two, that technology has saturated the market, so along comes the next one which is touted and presented to golfers the same way as the last one. Thanks to the USGA and the limits on design they have enacted over the past 10 yrs, and to the breakneck pace of competition among the big golf companies, the list of “next technology” items is pretty thin to empty these days. Seriously – I know many out there think that “aww, some bright person/company will find SOMETHING NEW that hasn’t been thought of.” That debate
