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What is the future of CCE Europe? How will it work with the additional assets added to the CCE brand?

April 26, 2017added additional assets brand CCE Europe future

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What is the future of CCE Europe? How will it work with the additional assets added to the CCE brand?

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10 Posted

We fundamentally believe that the franchise model is the best way to win in the marketplace and CCE remains a key strategic partner with The Coca-Cola Company. A new entity, which will retain the name CCE, will hold CCE’s European business. The Coca-Cola Company will sell the Norway and Sweden bottling operations to CCE for consideration of $822 million in cash. CCE will also have the right to acquire The Coca-Cola Company’s German bottling operations in 18 to 36 months after close for fair value.