What is the function of a marketing manager of a textile company?
Every Marketing Manager has the same work. The main motive is to promote the brand or the product by doing various advertisement campaigns to increase sales of the company and also make sure that the product satisfies the need of the customer. In a textile company it won’t be any different. The MM needs to understand the needs of the retailers and the wholesalers and also he needs to understand the pricing and promoting strategies of his competitors. And accordingly he will do his promotional activities. If needed he will even have to map new towns and cities to see if he can promote his product there. Textile companies usually provide raw materials (unfinished product) to its buyers. And the buyers are actually not the real consumers. These buyers will then take these products and make a new product like shirt, pant etc. And then they will sell it to the market. So the main job of the Marketing Manager (MM) of Lakshmi Mills Textile Company is to identify potential buyers who will furt
