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What is the font used in the new Pepsi branding?

April 26, 2017Branding font pepsi Used

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What is the font used in the new Pepsi branding?

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Can anyone tell me the typeface used for the new Pepsi branding (shown at http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php) It’s very possible it is a custom typeface by whomever designed it, but if not, I’d love to find it.