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What is the floor price and how do I set it?

April 26, 2017floor price

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What is the floor price and how do I set it?

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Within the OpenX Market the floor price determines the price that a buyer must beat in order for their ad to be displayed on your website. You can set a different floor price for each ad campaigns. By setting a floor price higher than the eCPM for your campaign you can increase your ad revenue.