What is the field of visual communication and advertising?
Have you ever bought a product because it had the best packaging, or catchiest commercial? Companies that sell products and services hire specialists to create a visual representation of their product that is appealing to customers. In general, advertising is the practice of promoting products and services to convince people they want to purchase them. Businesses specializing in marketing, promotions, public relations, and sales team up to help the overall success of an advertising campaign. Within the advertising process is the creative services department, which develops the presentation of advertising these are the visual communication specialists. Examples of their work include television commercials, and advertisements published in newspapers, magazines, and on the Internet. What education is needed to get into the field of visual communication and advertising? A wide range of educational backgrounds is suitable for entry into the field of visual communication and advertising. A b
