What is the Federal Trade Commission’s opinion on ERA’s Self-Regulation Program?
The FTC has reviewed our plan and generally is very favorable of it, as they share our frustration that a few bad players taint the direct response industry. The FTC has made it clear however, that our members should understand that this is not a “free pass.” In other words, advertising that meets the standards of the review process may still be subject to challenge by the FTC and others. They may in some cases challenge things that our plan does not evaluate. For example, our review process will not extensively examine clinical trials, etc.
