What is the exact nature of the services that Shop will offer clients? In effect, will Shop function as an agency, or will it be closer to the traditional outique in its construct?
A. Freddy: One part of Shop is about advertising and the other is about design. We are going to concentrate on the design part because there is a lot of money in design work. Delhi is suddenly becoming a happening place. In terms of bars, nightclubs, restaurants etc. We see a lot of design work happening here. Naved: Though every creative shop goes back to the same agency format, we are trying very hard to stay with our core strength, which is creative. As I look at it, no agency can provide 360-degree solution. And there is no agency that is actually doing it. How can they? They perhaps subcontract the work. May be, some big agencies are doing it; but not all clients can go to big agencies. In fact, as I see it people are specialising in things like merchandising, for example. My point is, the concept of creative shop has worked very well. Because in an agency kind of a set up you are so bogged down by the overall weight of the client, the day-to-day dealings, that you wish to break a
Related Questions
- What is the exact nature of the services that Shop will offer clients? In effect, will Shop function as an agency, or will it be closer to the traditional outique in its construct?
- Does Alternative Systems offer "One Stop" services for web clients?
- What advantages do Global-Z’s services offer to its clients?
