What is the essential Public Relations skills set?
PR Blogger is challenging the public relations blogosphere to discuss the skills required to be a top PR consultant (not sure if that excludes in-house practice). His 5 suggestions are: to have an interest in people, stay on top of the news agenda, PR yourself, don’t be afraid of making mistakes and to take each day as it comes. The topic of “golden rules” was raised at a workshop “Introduction to Motor Industry Public Relations” I organised yesterday. Tony Spalding (doyen of motoring PR) suggested his 5 as: – Be active, not passive (especially in pursuing the legitimate business of your company/client) – Deal in facts – Remember the value of the human quality – Speed of response – Professionalism My own recommendations to those “newbies” on placement or just starting on their careers in this exciting industry were: – build your knowledge of online social media (including setting up a bloglines account and feeding into colleagues who haven’t yet got this new world) – network – 360 degr
