What is the essence of Value-Path Marketing?
Value-Path Marketing recognizes the “when” and “how” of go-to-market programs determine whether a company is “investing” or “simply spending money” on marketing. The difference lies in mastering the fundamentals, namely, emerging technology companies must have real customers, a defensible technology and the right infrastructure in order to “earn the right” to grow and prosper. Today’s high-tech market climate reinforces our belief that a disciplined, yet adaptable, marketing approach is vital to the creation of customer, employee and investment value.
