What is the ESRB Retail Council?
The ESRB Retail Council (ERC) is a commitment on the part of national retailers in the United States aimed at educating consumers about ESRB video game ratings, enhancing compliance with store policies regarding the sale of M (Mature) and AO (Adults Only) rated video games, and providing parents with the ability to return or exchange games sold to their children in violation of those policies. The ERC also addresses store associate training with respect to ESRB ratings, and allows member retailers to share best practices to improve performance. Finally, the ERC facilitates regular self-auditing, the results of which member retailers may use to help gauge their performance and implement improvements, where necessary. All ERC members have committed to comply with the ERC Code.
