What is the emotional power of the luxury watch?
The luxury watch has all the ingredients of a “dream come true”. It can be a reward, a status symbol, a piece of art, a collector’s item, an icon or even a family heirloom. Each one of them involves strong emotions. VINCENT PERRIARD — THE WILD CARD By the time you read this, Vincent Perriard will have either succeeded immensely or failed resoundingly for the daring and revolutionary act of horological rebranding and rebirth he has planned for Concord. We’re betting on his success, which is why he is the “Wild Card” in our line-up of Vanguards. While you probably don’t know his name, Perriard has worked behind the scenes in the Swiss watch industry for over a decade. Perriard was the head of marketing in Audemars Piguet during the key rebuilding era, following the launch of the Royal Oak Offshore, and comes from the same generation as new leaders, such as François-Henry Bennahmias, the ultra-dynamic AP North America CEO. From there, Perriard was poached by the Swatch Group where he work
